Are you a new B2C member?
Welcome to the B2C new member hub! Here, you can find a step by step walkthrough of everything you need to know to be the best new member. Be sure to reach out to your team leader or VP for more information.
STEP 1: WELCOME TO AIESEC
First, start with educating yourself on the AIESEC way: the why, the how, and the what of the organization.
STEP 2: KNOW OUR PRODUCTS
Before you can begin to talk about AIESEC's programs, you must first familiarize yourself with our selection of products.
STEP 3: KNOWING THE CUSTOMER FLOW
In B2C, our customers are youth aged between 18 and 30. Take a look at the stages of the customer flow that our consumers go though.
Step 4: LEARN HOW TO USE EXPA
As a B2C member, one of the platforms you will be interacting heavily with is our global exchange management platform: experience.aiesec.org (EXPA).
STEP 5: ATTRACTING CUSTOMERS
Understand the marketing messages needed to properly attract the right customer profiles.
STEP 6: NURTURING THE CUSTOMER
Now that you have the customer's attention, it's important to nurture the customer and follow up with them closely during the consideration phase. You want to work towards closing and securing the customer's sale.
STEP 7: PROVIDING CUSTOMER SERVICE
Getting to the approve and closing the sale is half the battle, now you have to deliver on your promise to your customer the Exchange Participant (EP).
STEP 8: RE-INTEGRATING CUSTOMERS
Now that the Exchange Participant has completed their exchange experience, learn how to re-integrate them back into the organization. Turn them into a brand advocate and develop a life=long connection.
STEP 9: BUILDING PARTNERSHIPS
Now that you are equipped at taking someone through the customer journey, it's time to implement ways to optimize the process! Learn how to build partnerships with local committees abroad that enhance your sales and customer experience delivery.
STEP 10: ATTEND A CONFERENCE!
Want to learn more? There are a variety of educational touch points that you can attend to reinforce your training, meet members from other chapters, and learn more about national strategies.
a. Local Marketing Program (Basic Sales Program)
b. Subregional, Regional and National Conferences
- Subregional Conferences are in February
- Regional Conferences are in September or October
- National Conferences are in January and May
c. National Marketing Program (Advanced Sales Program)
Ask your VP or LCP to learn more about the dates and registration information for the conferences and summits.
TEST YOUR KNOWLEDGE!
More questions? Reach out to your MCVP OGX at alysiaw@aiesec.ca